-
About Us
This page of course is about your company, where it came from, who is the face
behind them
The About Us page is crucial for some buyers, as they want to know who they are
buying products, services or just signing up with. So by creating this page your
conversions of sales will increase, as you are providing the your customers with
assurance and confidence in who they are buying from.
Description of your company
Here you should provide information on your company, when it was created, who
founders or primary owners are along with services and products being offered.
Don't worry about giving a huge paragraph about the company history just the
basics will do great.
Biographies of Employees
By having a biography of key personnel is a great way for your customers to feel like
they know whom they are buying from and give them a level of comfort they may
not have had before.
Mission statement
The about us page should have a Mission statement along with other company
visions, philosophies, etc.
Additional links
Your About Us page should provide additional links to other relevant portions
of the site such as contact page, investor relations, company news, registration
information, job opportunities, etc.